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World-class companies establish their international
research bases in Britain because of the excellence
of scientists and specialists produced by our universities. This, in turn, attracts increased investment in leading
edge applications, for example in multimedia, telecoms, software, pharmaceuticals
and financial services.
International investors can locate their operations
anywhere in the world. They choose Britain because of
the British peoples creativity and inventiveness. They
know that our workforce is flexible and adaptable, and
that we enjoy good labour relations. They value our low
tax base. They enjoy the potential of a transatlantic
bridge to both European and North American markets. They appreciate the Governments commitment to
lasting economic stability. They invest in Britain because
they know that Britain invests in Britain in world-class
R&D facilities as well as life-long learning for
our workforce.
So when we see that more and more foreign companies
are investing in Britain, there can be no better proof
that Britain is a worldclass centre for business.
Our continuing strong performance, despite fierce competition
and difficult market conditions in a number of key sectors, demonstrates
global confidence in our economic and business environment.
Investors also appreciate the Governments desire
to play its full part at the heart of the European Union. This
includes driving the reform agenda in Europe and the
prospect of joining the single European currency, if
the five economic tests laid down by the Chancellor
of the Exchequer are met and the British people agree
in a referendum. Britain is already the premier inward
investment location in Europe. We attract almost a quarter
of all the inward investment into the EU. A survey by
the Economist Intelligence Unit puts Britain ahead of
Germany and France as the best place to do business. The survey highlights the importance of the City of
London as a key attraction for inward investors.
Londons pre-eminence as Europes financial
centre has drawn the European headquarters of major
international companies and its innovation and expertise
in these markets has made it the natural entry point
for Europe. In fact, over a quarter of the worlds
largest companies have their headquarters in our capital, and more Fortune Global 500 companies are represented
in London than any other European city. The cost of living
is also lower than comparable business cities, including
Paris and Zurich.
The financial services industry has supported many
of the industrial initiatives bringing foreign companies
to the UK. London accounts for almost a third of the
world market in foreign exchange more than New
York and Tokyo combined. More banks from more countries
in the world do business in London than in any other
financial centre in the world. Britain has a world class
telecommunications infrastructure operated by competitive
and innovative service providers which ensures that
UK-based businesses are well placed to win in the emerging
knowledge-based economy. It leads Europe in Internet
use, with a growth rate of almost 300% last year. OECD
figures show Britain is only behind the US in investment, in
IT and communications equipment.

Britain is fast emerging as the dominant European market
place for electronic business solutions, applications
and research. British talent is contributing towards
tomorrows world.
Overseas capital and British know-how are a world-beating
combination, meeting the challenges of the new global
economy and creating market opportunities and jobs in
all sectors.
The creation of the English Regional Development Agencies, in
line with the longestablished agencies in Scotland, Wales
and Northern Ireland, has meant that we now have a UK-wide
network of development agencies. This combination of
national and devolved marketing support for investors
is unprecedented for a country of this size. The UK
has a dominant position in Europe in attracting inward
investment. However, as multinational companies are always
looking for new efficiencies to reduce costs and incorporate
the latest technologies, we must work hard to meet the
challenges ahead.
Invest UK, the new modernised branding of the Invest
in Britain Bureau, reflects the new era in which the
bulk of our communications will be digital. It also mirrors
our commitment to the knowledge agenda and the devolution
of economic development throughout the UK.
We are well placed to sustain our leading position
in attracting investment to the EU in the ew, information-driven
economy. Invest UK, its teams in embassies and consulates
in key markets worldwide and its partner UK development
agencies have a proud record in keeping Britain the
first choice for investment in Europe.
To build on this success, Invest UK is working closely
with Trade Partners UK as part of British Trade International
to provide an even more effective service to investors
at home and overseas. Many successful investors go on
to be successful exporters or have come to the UK to
establish their European hub to supply customers on
the continent or around the world. Around half of exports
from Britain come from inward investors. In fact, every
one percent increase to exports is worth £2bn
to the economy.
Investment and export performance show a continuing
vote of confidence in Britain from the world's most
active companies, both large and small. We, as a government, are
determined to keep Britain's position as the worlds
premier location for investment.
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