T-Mobile UK is one of the leading mobile communications providers in Great Britain. Established in 1993 as One2One, the 100% subsidiary of T-Mobile International was officially re-branded as T-Mobile UK in April 2002. Today, around 7,000 employees around the country are dedicated to providing attractive service offerings and incentives to all of TMobile UK customers.

Key facts and figures

The UK mobile communications market currently has a penetration rate of almost 80%. For this reason, T-Mobile UK realises the importance of differentiating its offering, constantly advancing its coverage and services. T-Mobile UK gained around two million new customers in 2002, reaching over 12.4 million subscribers at the end of 2002. Market share improved to 24% from 21% as of 31 December, 2002. In November 2002, T-Mobile outpaced its rival O2 to secure the third position in the UK market behind Orange and Vodafone.

The T-Mobile UK network reaches over 99% of the UK population and has agreements in over 102 countries that allow customers to use T-Mobile UK phones on 235 networks worldwide.

In 2002, revenues went up to almost 4bn euros, an increase of 718 million or 21.9% year-on-year. EBITDA amounted to 844m euros, an increase of more than 57% compared to 2001. T-Mobile UK thus made another strong, positive contribution to the Group’s EBITDA.
The EBITDA margin rose to 21.8% over the same period – compared to the 16.6% reported on 31 December 2001. By the end of 2002, ARPU increased almost 21% to reach 29 euros, compared with 24 euros the year before.

In May 2000, T-Mobile UK was one of the first companies in Europe to obtain a UMTS (Universal Mobile Telephone Service) licence, bought in the UK government’s auction for 6.4 bn euros. Other holders of UMTS licenses in the UK include Vodafone, Orange, 3 (Hutchison) and mmO2.

Innovation
T-Mobile UK has influenced the pace of mobile communications growth in the UK with a number of ground-breaking initiatives.
The company was the first operator to offer voicemail message retrieval (in the UK) at no additional charge and the first to introduce digital pre-payment in the UK, which proved a catalyst for pay-as-you-go services.

In June 2002, T-Mobile UK was the first operator in the UK to launch Multimedia Messaging Service (MMS) via its GPRS network. At the end of June, T-Mobile UK announced an exclusive partnership with the rapidly expanding personal assistant and virtual office company alldayPA.

In August of the same year, T-Mobile’s wireless LAN service, T-Mobile Hotspots, was introduced in selected Starbucks stores, providing high-speed connection to email, the web or office network resources via “Wi-fi” technology.
In November, T-Mobile launched the BlackBerry, a unique, end-to-end, secure wireless communications solution, which includes wireless handhelds that provide business users with a link to their corporate email and calendar. 21 GPRS roaming agreements ensure that customers can use BlackBerry not only in the UK but in 19 countries around the world.

Excellence
T-Mobile UK continues to offer attractive service offerings and incentives to all of its customers, most recently launching the Everyone range of price plans, where customers can call any UK network for free from their monthly call allowance for the first time. JD Power recognised T-Mobile UK as the most improved mobile provider in their recent survey of mobile telephone customer satisfaction.

In October 2002 the BlackBerry was awarded “Enterprise Product of the Year” in the UK. T-Mobile was also the winner of the “Best Contract Package 2002” at the Mobile Choice Awards. For more information, see: www.t-mobile.co.uk